Terms of Service

Calculator disclaimer

The calculators and benchmarks on this site provide estimates for informational purposes only. They do not guarantee results and should not be considered financial, legal, or professional advice. Outputs may change based on input quality, platform definitions, reporting windows, and market conditions. You are responsible for verifying any number before using it in business decisions. If you need authoritative values, use primary reports from the relevant advertising platforms and consult qualified professionals for financial or legal guidance.

Acceptable use

• Do not misuse the site or attempt to disrupt it (for example, denial-of-service attempts).
• Do not scrape or copy content in ways that violate applicable laws or third-party rights.
• Do not use the site to distribute malicious content or to attempt unauthorized access.
• Do not submit illegal, harmful, or abusive content through any contact channels.
• Do not misrepresent affiliation with this site or use it to mislead users.
• Use the site in compliance with applicable laws and regulations in your jurisdiction.
• Do not attempt to reverse engineer or bypass protections intended to keep the site secure and stable.
• Do not use automated tools to generate excessive traffic that degrades the experience for others.
• If you embed or cite outputs from this site, do so responsibly and avoid implying that outputs are guarantees.
• Do not use the site to violate the terms of other platforms (for example, by scraping protected data sources).
• Do not attempt to impersonate other users or to submit misleading information when contacting us.
• Do not use the site in a way that infringes intellectual property rights or privacy rights of others.
• If you are using outputs for client-facing reporting, verify calculations and definitions before distribution.
• Do not rely on this site as a sole source of truth for budgeting or financial commitments; validate with primary platform reports.
• Respect robots and rate limits. If you need bulk data, use official sources and APIs instead of hammering a public site.
• If you discover a security issue, report it responsibly rather than exploiting it.
• Do not attempt to upload, inject, or submit content intended to break the site (for example, malicious payloads).
• Do not use the site to generate misleading claims about benchmark numbers or to misstate the certainty of results.
• Do not redistribute benchmark tables as if they are your own research without attribution and source context.
• If you use the site in a regulated industry, ensure your use complies with your compliance requirements and disclosure obligations.
• Do not use the site to make decisions that require real-time accuracy without validating the underlying data sources.
• If you rely on outputs for stakeholder communication, include the definition of the metric and the reporting window to avoid misinterpretation.
• Do not treat educational examples as guaranteed performance outcomes; examples are illustrative only.
• Do not attempt to bypass ads, rate limits, or other controls in a way that degrades the service for others.
• If you share content from this site, keep the surrounding context (definitions and caveats) so the meaning is preserved.

Limitations of liability

To the fullest extent permitted by law, we are not liable for any losses or damages arising from the use of this site or reliance on its outputs. This includes, without limitation, indirect or consequential damages, lost profits, business interruption, or data loss. If you use the site for reporting, budgeting, forecasting, or financial decisions, you do so at your own risk and should verify results with primary sources. You acknowledge that advertising metrics vary by definition across platforms, and benchmark ranges are directional, not predictive. In no event will our total liability exceed the amount you paid to use the site (if any), and many parts of the site are offered free of charge. Nothing in these terms excludes liability that cannot be excluded under applicable law.

Changes to these terms

We may update these terms over time. The “Last updated” date shows when changes were made. Continued use of the site after changes may be treated as acceptance of the updated terms. If you disagree with updates, stop using the site. We may also update calculators, copy, and benchmark pages as we improve accuracy and clarity.

Contact

Contact us if you have questions about these terms. Please include the page URL and a short description so we can respond efficiently.