Terms of Service

Welcome to CPM Calculator. By using our website and tools, you agree to these Terms of Service. Please read them carefully.

Last Updated: November 12, 2025

1. Acceptance of Terms

By accessing or using CPM Calculator (cpm-calculator.app), you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, please do not use our website.

These Terms constitute a legally binding agreement between you ("User," "you," or "your") and CPM Calculator ("we," "us," or "our"). Your use of our website, including all calculators, tools, and content, indicates your acceptance of these Terms.

We reserve the right to modify these Terms at any time. Changes will be effective immediately upon posting on this page with an updated "Last Updated" date. Your continued use of our website after changes constitutes acceptance of the modified Terms.

2. Service Description

CPM Calculator provides free online tools and educational resources for calculating advertising costs and metrics, including but not limited to:

• CPM Calculators: Universal and platform-specific calculators for computing Cost Per Mille (CPM), total advertising costs, and impressions
• Educational Content: Guides, tutorials, formulas, and best practices for understanding and optimizing advertising costs
• Industry Benchmarks: Reference data for comparing CPM rates across platforms, industries, and demographics
• Templates: Downloadable Excel templates with pre-built formulas for offline calculations

Our service is provided "as is" for informational and educational purposes only. We do not provide professional advertising advice, financial consulting, or guarantee any specific results from using our tools.

3. User Obligations

When using CPM Calculator, you agree to:

3.1 Permitted Use

• Use our tools for lawful purposes only
• Provide accurate information when using calculators
• Respect intellectual property rights
• Use our service in accordance with these Terms

3.2 Prohibited Activities

You agree NOT to:

• Automated Access: Use bots, scrapers, or automated tools to access our website without permission
• Reverse Engineering: Attempt to reverse engineer, decompile, or extract source code from our website
• Harmful Actions: Introduce viruses, malware, or any harmful code
• Overload Systems: Deliberately overload our servers or interfere with website functionality
• Misrepresentation: Misrepresent yourself or your affiliation with any person or entity
• Illegal Use: Use our service for any illegal or unauthorized purpose
• Content Theft: Copy, reproduce, or redistribute our content without attribution
• Circumvention: Bypass any security measures or access restrictions

Violation of these prohibitions may result in immediate termination of your access to our website and potential legal action.

4. Limitations of Service

4.1 Service Availability

We strive to maintain continuous service availability, but we do not guarantee that:

• Our website will be available at all times without interruption
• All features will function perfectly on all devices and browsers
• Our service will be error-free or free from bugs
• Any defects will be corrected immediately

We reserve the right to modify, suspend, or discontinue any part of our service at any time without prior notice.

4.2 No Professional Advice

CPM Calculator provides tools and information for educational purposes only. Our calculators and content do not constitute:

• Professional advertising advice
• Financial or investment advice
• Legal or tax advice
• Recommendations for specific advertising platforms or strategies

Always consult with qualified professionals before making significant advertising or business decisions.

4.3 Third-Party Content

Our website may contain links to third-party websites or services (e.g., Google, Facebook, YouTube). We are not responsible for:

• The content, accuracy, or availability of third-party websites
• Third-party privacy practices or terms of service
• Any damages or losses resulting from your use of third-party services

5. Disclaimer of Warranties

IMPORTANT: Please read this section carefully.

CPM Calculator is provided "AS IS" and "AS AVAILABLE" without warranties of any kind, either express or implied, including but not limited to:

• Accuracy: We do not warrant that our calculators, benchmarks, or content are 100% accurate or up-to-date
• Completeness: We do not guarantee that our information is complete or comprehensive
• Reliability: We do not warrant uninterrupted, timely, or error-free service
• Fitness for Purpose: We do not guarantee that our tools will meet your specific needs or expectations
• Results: We do not warrant any specific outcomes from using our calculators or following our content

Advertising costs vary significantly based on factors including but not limited to:

• Platform algorithms and auction dynamics
• Target audience and competition
• Ad quality and relevance scores
• Seasonality and market conditions
• Geographic location and demographics
• Industry and niche specifics

Our benchmarks and estimates are based on industry averages and historical data, which may not reflect current or future conditions. Always verify calculations with your advertising platform's official data.

6. Limitation of Liability

To the maximum extent permitted by law:

CPM Calculator, its owners, operators, and affiliates shall not be liable for any:

• Direct Damages: Loss of revenue, profits, or business opportunities
• Indirect Damages: Consequential, incidental, or punitive damages
• Data Loss: Loss of data or information
• Business Interruption: Interruption of business or service
• Calculation Errors: Errors in calculations or estimates
• Third-Party Actions: Actions or omissions of third parties

This limitation applies even if we have been advised of the possibility of such damages and regardless of the legal theory (contract, tort, negligence, or otherwise).

Your sole remedy for dissatisfaction with our service is to stop using it.

6.1 Indemnification

You agree to indemnify, defend, and hold harmless CPM Calculator and its affiliates from any claims, damages, losses, or expenses (including legal fees) arising from:

• Your use or misuse of our service
• Your violation of these Terms
• Your violation of any third-party rights
• Any content you submit or transmit through our service

7. Intellectual Property

7.1 Our Content

All content on CPM Calculator, including but not limited to text, graphics, logos, calculator code, formulas, and design, is owned by or licensed to us and protected by copyright and intellectual property laws.

7.2 Limited License

We grant you a limited, non-exclusive, non-transferable license to:

• Access and use our calculators for personal or business purposes
• View and download our content for personal reference
• Share links to our website on social media or other platforms

7.3 Restrictions

You may NOT:

• Copy or reproduce our calculator code without permission
• Republish our content on other websites without attribution
• Create derivative works based on our tools or content
• Use our content for commercial purposes without authorization

For licensing inquiries, please contact us at contact@cpm-calculator.app.

8. Changes to Terms

We reserve the right to modify these Terms of Service at any time. When we make changes:

• We will update the "Last Updated" date at the top of this page
• Significant changes may be highlighted on our website
• Your continued use after changes constitutes acceptance of the modified Terms

We encourage you to review these Terms periodically to stay informed of any updates.

9. Governing Law and Disputes

These Terms shall be governed by and construed in accordance with applicable laws, without regard to conflict of law principles.

Any disputes arising from these Terms or your use of our service should first be resolved through good-faith negotiation. If a resolution cannot be reached, disputes may be subject to binding arbitration or court proceedings as permitted by law.

10. Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it valid and enforceable.

11. Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and CPM Calculator regarding your use of our service and supersede any prior agreements or understandings.

12. Contact Information

If you have any questions, concerns, or feedback regarding these Terms of Service, please contact us:

• Email: contact@cpm-calculator.app
• Response Time: We typically respond within 24-48 hours

For legal inquiries or terms-related questions, please include "Terms of Service" in your email subject line.

These Terms of Service are effective as of November 12, 2025. By using CPM Calculator, you acknowledge that you have read, understood, and agree to be bound by these Terms.